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Recap of Enhancing CX with Digital Commerce

A Recap of the
Enhancing CX with Digital Commerce Conference

About the Conference
On 8 March 2017, APSCA hosted an international conference on Enhancing CX with Digital Commerce at RETAILTECH JAPAN. The conference explored how to combine mobile payments with digital and real-world customer touch points. The objective being to create a new end-to-end shopping experience that will be attractive to consumers and drive adoption of digital payments.

The theme was "Building Payments into the Shopping Experience" and the following issues were explored:

Customer Experience and Retail Payments
NFC: Shaping the Future of the Connected Customer Experience
From Payments to a Buying Experience
The Whirlpool of Mobile Payments

Rethinking Digital Payments
Changing the Way Consumers Pay
Host-based Card Emulation for NFC-F
Simplicity & Security, Better Ways to Pay...

The Future of Payments
Future of Payment - Today and Beyond Tokyo 2020
Mobile Authentication and Customer Experience
Digitization of Commerce, Challenges & Solutions...

"I was able to learn about new payment schemes utilizing biometrics and it was surprising to learn about the many services which have already started using these new solutions"
Taro Tsuda, Assistant Manager, Sony

"This was a very good event. I am now very much keen on regularly participating in future events."
Chikara Hoshino, Senior Technical Marketing Manager, Rambus Japan

A full set over 50 key conclusions from the Enhancing CX with Digital Commerce conference are available to APSCA Members and delegates who attended the event. Non-members interested in receiving a copy of the conclusions can make a request to purchase the conclusions which comes with access to download the presentations. To make this request, please contact Zoe Ye in the APSCA office at


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